VSCO girls

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VSCO girls are all over the internet lately, fleeting to social media platforms such as YouTube, TikTok, and Instagram. Urban Dictionary calls them the “Tumblr girls of 2019” while Business Insider calls them “a new type of ‘it’ girl online.” But while the VSCO girl is a person, it’s also become a meme.

On TikTok, a social media video app for creating and sharing short lip-sync, comedy, and talent videos, the hashtag #VSCOgirl has been viewed over 118 million times. Teens on YouTube have been posting videos with titles similar to “the basic VSCO girl transformation,” and “Becoming the Ultimate VSCO girl.” Videos like these simultaneously poke fun at the VSCO girl stereotype and embrace it. On Instagram, the hashtag #VSCOgirl has been used and tagged in over one million photos. Often, the photos being posted on Instagram have been edited on the photo editing app VSCO, where the VSCO girl name originated.

At this point, you may or may not be wondering, “What makes a person a ‘VSCO girl’?” A VSCO girl is most identifiable by not only what she wears but also her view on the environment. A VSCO girls wardrobe contains mostly name brand shoes, clothes, and makeup.

The outfit is one of the most foundational items for a VSCO girl. As opposed to other trends (eGirl, Tumblr girl, soft girl), the VSCO girls all seem to have a very similar wardrobe. The typical VSCO girl has a scrunchie around her wrist, a crop top from Brandy Melville or oversized tee, handmade friendship bracelets, puka shell necklaces, and Birkenstocks or Crocs. She’s also very identifiable by a Hydro Flask water bottle covered in stickers, a Fjällräven backpack, and a metal straw. Her makeup is light and natural topped off with Carmex lip balm. In addition, there’s also the stereotypical “and I oop”, a saying that is used to express surprise and is a reference to a video of the drag queen Jasmine Masters, or “sksksk,” which is often used to represent excitement.

While the VSCO girl is just having fun and being herself, the internet still loves to hate on the VSCO girl. “She’s grown up online and is pretty accustomed to the internet’s hypercritical gaze. But while her vibe is care-free and nonchalant, the internet’s reaction to her is anything but,” wrote Freya Drohan for Cosmopolitan. The VSCO girl has been endlessly ridiculed online for months now, and it’s started becoming a thing that’s commonly joked about in classrooms now as well.

In addition to VSCO girls seemingly becoming more of a meme anymore, there’s also controversy about who the trend might exclude. “I definitely do agree that people are being left out because they’re not a certain ethnicity and don’t look a certain way,” said Pham, a teenage YouTuber. DeCort, another YoutTuber in the community, went on to state, “Normally when you’re talking about a VSCO girl, it is predominantly people who are white and very skinny and they own all these big name brands. So typically it’s associated with being rich. But I don’t think it should be like that.”

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